Batna

ریشه

Acronym for 'Best Alternative to a Negotiated Agreement'.

مثال

• Before entering the negotiation, it's important to determine your BATNA.
• Having a strong BATNA gives you leverage in negotiations.
• They reached an agreement after considering their BATNAs.

ترکیب‌های رایج

Negotiation Agreement Course of action Leverage Informed decisions